Running ads? Connect your Meta Pixel or Google tag and Bix fires conversion events from your public event pages and embeds - when visitors view an event, start a booking and complete a purchase.
Open Settings → Organisation and find Tracking & analytics.
Add your Meta Pixel ID (from Meta Events Manager). Bix fires ViewContent, InitiateCheckout and Purchase.
Add your Google tag ID - GA4 (G-), Google Ads (AW-) or Tag Manager (GTM-) IDs all work.
Tracking runs in the visitor's browser only, and nothing loads until an ID is saved. Embeds fire under these IDs from within the embed frame. If your GTM container already includes the Meta pixel, leave the Meta Pixel ID empty to avoid double counting.
